50 best product slogans and taglines of all time (2023)

We live in the advertising age and one of the most difficult marketing strategies is to find a catchy, creative and catchy slogan that adequately represents your business or brand. Afamous sloganstays with the consumers – this is how they think about the product. A slogan or marketing campaign is only worth remembering.

Great slogans and advertising slogans must be easily identifiable and on-brand, memorable and useful, and evoke positive feelings in the consumer. They should set your business apart from its competitors, but they just have to be. The slogan should also emphasize the meaning behind the mission statement of your company or product. That sounds pretty easy, right?

A great way to get your wheels spinning when you need marketing campaign creativity inspiration is to look for the best. Here are 50 of the best and most famous slogans.

1. Apple: "Think Differently"

A darling of the advertising age, Apple's "Think Different" is part of the company's original slogan. As an effective brand awareness generator, Apple is known for innovating in its products and leading the way for its competitors. As a result, Apple's employees and engineers think differently than other tech companies. This famous slogan helped them to be the success they are today.

2. Dollar Shave Club: “Shave time. shave money.”

Another great slogan - it uses alliteration! This product's catchy slogan is perfect for describing Dollar Shave Club's mission. They want their customers to save time by not having to go out and buy razors. And saving money is always a bonus for everyone. But they are also clever with their pun "shave" instead of "save".

3. L'Oreal: "Because you're worth it"

L'Oreal has one of the most famous advertising slogans ever created. Women want to feel good and know that they are worth something. L'Oreal has the perfect catchy slogan for its beauty products. They tell their customers that they have value - women don't have to buy their products to be worth it because they already are.

4. Bounty: „The Quicker Picker Upper“

This famous slogan uses some great promotional tricks: the words all rhyme, making it easier to pronounce, and it goes with a melody to help you remember the slogan. It also makes a claim against its competitors, saying it's faster at picking up clutter. Their advertising campaigns with consumers comparing paper towel brands influenced many different companies.

5. Dunkin Donuts: "America runs on Dunkin"

America is known for consuming a lot of coffee. Although Dunkin Donuts is known for its donuts, it also sells a lot of coffee and has become one of the most recognizable brands. It claims it's best for both of them, generally assuming America relies on its food and beverage products. Dunkin' Donuts has such a famous slogan that they are considering changing the company name to "Dunkin'".

6. McDonald's: "I love it"

While McDonald's isn't the healthiest place to eat, it's still one of the most popular fast food spots in America. Therefore, their tagline is a pretty safe assumption that the customer loves their products. A perfect example of well-known brands. Successful marketing strategies use repetition and there's a guarantee you've seen this slogan in the wild. McDonald's has an advertising budget of $2 million - no wonder their famous slogan is known around the world.

7. Verizon: “Can you hear me now? Good."

Verizon has the best product tagline for businesses in its market. This wireless carrier has the best coverage of its competitors, so its tagline tells the truth — the Verizon man from its ad campaigns and commercials never experiences a dropped call. If you've ever had Verizon, you can attest that their great slogan is very true too.

8. State Farm: "Like a good neighbor, State Farm is there."

This slogan is not only a jingle, but also a very important comparison. Customers want to trust their insurance company, so State Farm sets itself apart from other faceless, cold insurance companies by saying they're like a good neighbor. Creating a tagline for companies that sell insurance requires marketing strategies that instill a sense of trust in the company. Often, most people do not trust insurance companies.

9. USMC: “The few. The Proud. The Navy."

The United States Marine Corps is smaller than the Army and Navy, but the men and women who serve in this branch take great pride in their work. An effective and great slogan that also relates to the high quality of the men and women who join and one of the best slogans ever written. This famous slogan is enticing for those who want to get involved.

10. KFC: "It's good to lick your fingers."

Doesn't that famous slogan sound appetizing? A slogan for fast food companies needs to be short and sweet. Kentucky Fried Chicken's advertising slogan makes its food sound very delicious by claiming that customers lick their fingers after eating. Is your mouth watering already?

11. Canon EOS: "See what we mean."

A play on words, "see what we mean" urges the customer to look at the product to understand what Canon means by the quality of the camera. But it's a camera. This advertising slogan speaks for itself. This DSLR brand is one of the most popular camera brands in America. It's not a catchy slogan, but it's an effective one.

12. Wal-Mart: "Save money, live better."

The famous slogan of this product shows the competition that Wal-Mart gives to its competitors: its products cost less. By spending less, customers supposedly live a better life. In a nutshell, this is an example of a very good slogan. This slogan sets the standard for every other slogan for companies that are retail giants.

13. Nikon: "In the heart of the picture."

Nikon, a very popular camera brand, makes a bold claim with their tagline, saying their brand is of such quality that it is at the "heart of the picture" - it should be the center of the camera market. By tugging at the hearts of their consumer base, they cement this as a good slogan.

14. Disneyland: "The happiest place on earth."

Capitalizing on the happiness this park will bring to children is a brilliant marketing strategy. Smiles and fun await at Disneyland, a family-oriented theme park based on one of the most popular family movie brands. Kids dream of visiting this theme park, so it's not far from the company's guess that it's one of the happiest places on earth.

15. Trademark: "When you care enough to broadcast the very best."

Some of the best product slogans actually tell the truth about the company's products. Hallmark is known for its sentimental greeting cards and heartfelt condolence cards. This brand's famous slogan speaks to their tear-jerking movies and heart-warming products.

16. De Beers: "A diamond is forever."

This product slogan changed a generation. De Beers makes a bold statement with its original product slogan, saying that a diamond is forever. ifit lasts forever (similar to custom buttons), the value of the product is increased in the eyes of its customers. This slogan made diamond engagement rings the standard - it also influences the slogan for companies that also sell jewelry. Overall a very effective marketing strategy.

17. Levi's: "Quality never goes out of style."

Good brand slogans are immediately recognizable. Levi's Jeans is an old company and has been on the market since 1853. Over 150 years later, it's safe to assume that the vast majority if not all Americans own at least one pair of Levi jeans, making this a brilliant product slogan.

18. Nokia: "Connecting people"

Few brand names in the technology market are as recognizable as Nokia. Known for its durability and stability, Nokia was one of the first mobile phone companies to enter the market. Hence its famous slogan speaks the truth: It is known for connecting people.

19. Sony: "Imagine"

The creation of imaginary universes and stories has made video games interesting. Sony's catchy slogan allows customers to immerse themselves in a new world and "fake" when using its products. Placing Sony brand names on a product guarantees instant trust.

20. EA Games: "Challenge everything."

Advertising slogans for gamers must be memorable. The majority of EA games are competitive games: racing games, sports games, fighting games. They are a challenge, a competition for each user to come out first and on top. EA's company slogans explain the mission of its games.

21. Subway: "Eat fresh."

This famous slogan is easily recognizable. Subway's product slogan "eat fresh" refers to the ingredients: bread is baked fresh every day, vegetables are cut every morning, cookies are baked every day, and so on. Customers want fresh food, not frozen, and are more willing to eat something they know is fresh. Catchy slogans often bring the greatest benefit to the company. There's a reason this is considered one of the best slogans.

22. Maxwell House Coffee: "Good to the last drop."

Not a famous advertising slogan, but a good one nonetheless. Coffee companies aren't known for having catchy slogans, but Maxwell House is! With the amount of coffee Americans drink, coffee companies want to make sure customers enjoy the whole cup of coffee. Maxwell House Coffee affirms this in its slogan.

23. Jared's: "There went zu Jared's."

Jared's puts its name in its catchy slogan. This is a very well-known advertising slogan. Many of the best product slogans use this technique so customers not only remember the famous slogan, but also the company it represents.

24. Kay: "Every kiss starts with Kay."

Company slogans should explain the company's mission and this is no exception. As a play on words, this jewelry company also positions its name in its tagline. It is also said that when a customer gets a kiss because of a gift, it came from Kay Jewelers. This is the most famous slogan for companies that sell fine jewels.

25. Nintendo 64: "Take N or go."

Nintendo has one of the best slogans of all time. Using an already well-known motto, Nintendo 64 uses a very popular advertising technique for its product slogan and urges potential customers to buy. The Nintendo 64 was the first gaming system for most Americans, and this famous slogan challenged them to get on board.

26. The National Lottery: "It could be you!"

The National Lottery speaks directly to its customers and gives hope that every single customer could potentially be the winner. With a positive and upbeat attitude, it attracts more new and returning customers. Good advertising slogans draw on the hopes and dreams of consumers and who doesn't dream of winning the lottery? This slogan is on the list of the best slogans.

27. Volkswagen: „Think small.“

This original, catchy slogan is a tongue-in-cheek play on the idea of ​​thinking big. It was originally intended for Volkswagen Beetles, the well-known small, compact cars. That's a brilliant business slogan.

28. Las Vegas: "What happens in Vegas, stays in Vegas."

One of Las Vegas' most well-known advertising slogans gives customers the idea that whatever they do in Vegas is of no consequence - it doesn't follow them back into their normal daily lives. Las Vegas has a brand slogan rather than an advertisement for a product. Anyone can think of the stories coming out of Vegas: losing money gambling, drunk marriages and so on.

29. Paul Masson: "We will not sell wine before its time."

Wine gets better with time. Paul Masson's product slogan promises the best quality of wine by aging it to get the full flavor before selling it. This is a perfect example of a slogan for companies that sell wine.

30. Capital One: "What's in your wallet?"

Capital One is a creative slogan that puts the ball in customers' court and challenges them to sign up for their credit cards by sneakily asking if they're in customers' wallets. At the same time, this brand slogan subtly challenges Capital One's competitors.

31. Gillette: "The best a man can get."

A good, close shave is important for men's grooming. Gillette's product slogan makes this claim by saying that their razors offer the best shave a man can get. Slogans and slogans that rhyme are more appropriate. With that guarantee, who wouldn't be willing to buy their brand?

32. Virginia: "Virginia is for lovers."

This slogan is a catch-all phrase for all of the country's original tourism slogans. Virginia has so many things to offer: beaches, historical sites, theme parks, etc. Instead of having many restrictive advertising slogans (Virginia is for history lovers, Virginia is for beach lovers), it welcomes everyone.

33. Utah: "The biggest snow on earth."

Utah is known worldwide for its snow-capped mountains for skiing, snowboarding and other winter recreational sports. The 2002 Winter Olympics were even held in Utah, so their slogan's claim isn't too far from the truth. This shows that a business slogan can be applied to any product, or even any state!

34. M&M's: "Melts in your mouth, not your hand."

Advertising slogans are often ambiguous. An original slogan that perfectly describes the product. M&M's are chocolate candies in a hard candy shell. Protected by its shell, the chocolate can melt but won't run until it's put in your mouth. M&Ms have one of the most famous candy slogans.

35. General Electric: "Imagination at work."

This catchy slogan actually started as an internal mission and theme to inspire employees to innovate with technology. It started with a rebranding of GE and has since become the company's product slogan, connecting employees with customers.

36. Arby's: "We've got the meat!"

Arby's was originally known for its roast beef sandwiches. However, it now sells roast beef, brisket, chicken, turkey, and even fish sandwiches. This new company slogan fits perfectly with its new rebranding featuring numerous meats. Another slogan for companies that sell fast food with clout.

37. Harley Davidson: “American by birth. Rebel voluntarily.”

This slogan plays on the stereotype that motorcyclists are rebels and also pays homage to patriotism. American customers buy an American product, but they can also be cultural rebels at the same time. Famous slogans often rely heavily on a consumer's identity, and this one is no exception.

38. 3M: „Innovation.“

Brevity is the soul of advertising slogans, and 3M nailed that concept. 3M started out as a manufacturer of abrasives. Over the years it has developed the infamous sticky notepad and 3M wall hook. Innovation reflects its mission to discover new grinding technologies.

39. IMAX: "Think big."

Although "think big" has been a popular expression for decades, it describes IMAX theaters perfectly. With its large, rounded screens, IMAX makes cinema screens bigger. Their slogan perfectly reflects their product. It doesn't fall into the famous slogan category, but it fits their product like a glove. With this slogan, the company perfectly embodies its mission statement.

40. Red Lobster: "Seafood with a difference."

Even restaurants can use a pun. Red lobster is known for its seafood, but it's not just used in plain seafood. As such, it urges its customers to "see food differently" while explaining that its main product is seafood. Red Lobster had many different advertising slogans and this one stuck at the end.

41. Trix Muesli: "Silly rabbit, Trix are for kids."

Some of the best product taglines for food and toy companies relate directly to their target audience. For Trix Cereal, the fruit flavored and fruit shaped muesli, the target audience is children so it is directly stated in both its tagline and commercials as the rabbit mascot is always foiled in its attempts to get a bowl. From the Trix bunny to the iconic slogan, this is an example of famous advertising. This company has a super recognizable logo design.

42. Wheaties Cereal: "The breakfast of champions."

This original Wheaties Cereal slogan is paired with another famous advertising technique – celebrity endorsements. Each pack of Wheaties has a different pro athlete or Olympian trying to tell the customer that athletes should eat this cereal in hopes of being like the famous athletes.

43. Sour Patch Kids: "First they're mad, then they're cute."

A clever technique for advertising slogans is to ensure that they can be easily used in a range of advertisements such as commercials and billboards. The Sour Patch Kids commercials show the candy being naughty and then sweet, a parallel to their taste: sour on the outside, sweet on the inside. Their commercials became very famous advertisements.

44. Nike: "Just do it."

This famous brand slogan not only describes the purchase of the sports brand, but also embodies a state of mind. It encourages people to be bold and bold with their sportswear. When it comes to famous advertising slogans, this is about as perfect as it gets. The Nike Swoosh is an iconic logo design.

45. California Milk Processor Board: „Hast du Milch?“

This famous slogan has been circulating for a long time, urging customers to drink more milk instead of soda or other unhealthy beverages. Because it was kept simple, it was easy to combine it with other advertising techniques such as B. Celebrity endorsements - each celebrity has been shown with a milk mustache, proving they have been drinking milk. This is an easily recognizable advertising campaign.

46. ​​Wendy's: "Where's the beef?"

Wendy's original tagline was a direct challenge to its fast-food burger competition, claiming that Wendy's had more beef in their burgers than other places. Meanwhile, advertising campaign has become a popular saying when it lacks content, quality or substance. Advertising slogans should hit the mark and leave a lasting impression, just like it was heard in the 1980s today. A perfect slogan!

47. Rice Krispies: „Snap, Crackle, Pop.“

A brilliant catchphrase, this three-word phrase not only describes the sound of the cereal after milk has been dropped on it, but also brought to life the three mascots that portrayed Rice Krispies. There was also a time when it was a jingle that was easy to say and remember, which helps build brand awareness.

48. Nicorette: "Make quitting less crappy."

Helping customers overcome nicotine addiction, this product uses empathy to connect with customers. Quitting smoking is hard, and this famous slogan admits it. But it does so in a positive light, claiming that Nicorette will help make quitting less sucky. Slogans and slogans that play with empathy are often very effective.

49. Deere and Company: "Nothing runs like a Deere."

With a popular advertising technique that claims to be the best out there, this slogan sticks with customers. When people think of tractor brands, Deere is one of the most popular. This is a perfect slogan for the market. Not an example of very famous advertising slogans, but still effective.

50. The New York Times: "All news fit for printing."

Like many famous advertising slogans, the New York Times slogan has many different meanings. It explains that these newspapers only print truly newsworthy stories that are a direct result of their powerful brand awareness campaign. But the NY Times is also one of the largest, thickest newspapers in the nation, so it's also a pun saying it tries to include all the news. Proof that not only companies with slogans but also news organizations can move forward with slogans.

We hope this list helps you create a slogan for businesses of all shapes and sizes. It will help anyone who is struggling to set their own slogans and slogans. Companies with slogans tend to do better in the marketplace than those without, so start brainstorming yours today!